Justgiving exists to help you raise more money than you ever thought possible for the causes you care about.

When we created the company in 1999, our dream was to enable any charity, however small, to use the web to raise money at very low cost. Almost no one believed it could be done. Nearly ten years later, we are proud to have helped over 6,000 member charities raise £370 million, mostly through online fundraising pages.

At 6.5 million and counting, our users are the largest community of online charity supporters in the world.

Our favourite statistic is that 30% of these donations would not have been made without our service.

In 2003, we took our idea to the US and launched Firstgiving, now the fastest-growing member of the family.


We reinvest all our profits in the business, and our investors have yet to get a penny back. We’re very grateful to them for taking a pretty big risk and putting up with losses of £5 million to get us here.

Charities like our model because it’s simple and transparent, freeing them up to concentrate on what matters – whether it’s researching cancer or running the local playgroup. They know that we treat their supporters with respect, promising never to spam them, sell their personal data, or sell them anything. Charity fundraising is all we do.

As well as the website, we’re also real people on the phone and on email, ready to answer your questions and help you out. Yes, we’re really here, in central London - no annoying robots. If you’re in the area you can pop in for a cup of tea and, if you’re lucky, a slice of cake.

Our history

  • Zarine bowling

    1999 Zarine, our CEO, decides to leave her posh city job to work full-time on this new-fangled internet charity idea she’s had. Everyone is used to the sound of a dial-up modem.

  • Jase & Rich

    2000 Anne?Marie is so impressed with the idea that she leaves her top job at Medecins Sans Frontières to launch Justgiving with Zarine and a few other webby types, from a tiny office in Soho.

  • Exhibition

    2001 The taxman gives our Gift Aid reclaim systems the thumbs up and we are ready to go. We process our first ever donation and have a big party.

  • Firstgiving

    2002 We make friends with the London Marathon folks and people start to take to the online sponsorship idea. We also win a NMA award for best use of the web. Yay!

  • Server

    2003 We launch in the US, to see if we can grow the online fundraising idea there, and work hard to make an impact. We redesign the UK site so people can raise money for anything, not just events. We discover usability and our userbase doubles.

  • Fans

    2004 After investing millions in our systems, we break even for the first time. Woohoo! Cancer Research UK tries Justgiving on a bunch of their Race for Life events. They like it. We grow so much we have to move to a bigger office in Old Street.

  • Justgiving site

    2005 We break through the 1,000-charities mark, thanks to Justgivers and their friends wanting a wider choice of charities to support. We become the official online fundraising platform for Race for Life.

  • Matt

    2006 We dabble with mobile phone donations for a bit. People don’t really want them so we undabble. Meanwhile the site gets bigger with lots of clever people using it for things like birthdays, weddings and parachute jumps. We get inspired.

  • Medal

    2007 We get lots of new techies to start on the next generation of Justgiving and move office to St Cross Street. There is a great place down the road that does burritos. We launch a Facebook app and widget.

  • Molly, Jonno, Lee and Sophie

    2008 We buy shiny new servers and start working in earnest on the next version of Justgiving. There are over 5,000 charities using our site and millions of people have helped raise more than 300 million! Amazing.

Leukaemia Research's Kate White


Aspire's Brian Carlin on Justgiving

In the press

The Guardian
Charities go online to stay in the running »more

In praise of... online sponsorship »more

The Telegraph
Online charity begins at the homepage »more

Social Business Blog
Rodney Schwartz on behavioural economics »more

Famous Justgivers

Richard Hammond Daniel Radcliffe Jane Tomlinson Sir Steven Redgrave

Richard Hammond, Daniel Radcliffe, Jane Tomlinson, Steve Redgrave (from left to right)

Success stories

How a small charity raised over 237K with Justgiving »more

Yorkshire Air Ambulance raises £190,000 in 7 days »more

Cutty Sark Trust raises thousands online »more